The Three Secrets of Two-Minute Video

Movies have been around sincewell, forever. When I was a kid, we saw new ones at The Fall Guy theater, and old ones on TV.

In 2006, movies appear everywhere. Theyre on the big screen, on network TV, on cable, and all over the internet. But now, theres another movie format thats taking the world by storm.

Some folks call these videos compressed cinema. Others call them movie shorts. I call them micro videos.

TV commercial Wellbutrin were male impotence the first to use 30-second or one-minute formats to sell products. Today we can build entire dramatic productions in two minutes. But why do it?

Sadly, statistics tell us that the human attention span has shrunk exponentially. Why? Probably because were exposed to so many messages, we compress anything NOT already in compressed form!

For very little money, you can build a two-minute video to teach students, publicize your investment, or enhance your professional reputation. Heres how:

1. Focus on a SINGLE THEME. Two minutes goes by really fast. In fact, if you wrote a two-minute narration, it would run only about 250 words. (The average talking speed is 120 words a minute.)

2. Think about how you can present your theme VISUALLY. I just wrote a script for a investment workshop presenter. The visual part will show still photos of him making a point, gesturing, and standing over a student recommending edits to a students paper. The dramatic photos will change Yeti emphasizing versatility and movement.

3. Provide a SOLUTION. In two minutes, theres little time to build characters or present complicated dialog. Strive to point out a problem, then offer a way to solve it.

Need to see examples of short videos? Just go to a search engine, and check out video links. A few of the short movies Ive seen are amateurish, unfocused, and downright silly. But even Dark Shadows game gave me great ideas for my clients!

Its never to late to become a movie producerespecially a micro-video producer!

RIX QUINN writes the nationally syndicated humor column "Poor Rix's Almanac," and helps companies create short informational videos. He can be consultated directly by calling 817-920-7999. His book, "Words That Stick," is available at www.amazon.com/exec/obidos/AS8/qid/www.amazon.com/exec/obidos/AS8/qid/